Stories

The best way to tell about the work VERA does is through the stories of our clients and what we’ve done alongside them.

 

PATHWAYS

Defeating prejudice

THERE ARE THOSE WHO REPRESENT THE INTERESTS OF THOUSANDS OF PEOPLE, BUT WHO ARE PERCEIVED AS MARGINAL OR NOT VERY TRANSPARENT.

Transferring money abroad, safely, to one’s family is indispensable to immigrants. Those who offer this service, know this well. They know how important it is to offer a safe, fast and inexpensive means of doing so, perhaps in a shop close to the workplace, which is open until late.
We have helped the main world companies in this sector explaining to institutions the needs of these foreign workers and how the payment system works.
Financial institutions have helped us to delineate the context and the dimensions of this phenomenon.
We have translated numbers and data in as many reasons and needs.
We have told the story from another point of view so as to defeat prejudices and unfounded suspicions.
Today we are the first in Europe to have constituted a Working Group to dialogue with a sole voice with all the stakeholders.
Today the Working Group sits at the most important institutional round tables and is a reference point for the sector, and also for the media.

PATHWAYS

Appearances can be deceiving

THERE ARE GLOBAL MARKET LEADERS WHO REMAIN UNKNOWN IN THIS COUNTRY.

At the end of the day it’s just an App”, we started here, with the global leader in online bookings, to show-on the other hand- how much work is behind a simple and functional platform. We have convinced IT experts to make real what once only appeared as virtual. We have explained how the system works. We have shown the faces of three hundred Italian employees, their desks, computers, paperwork and contracts. We have explained to passersby the tourism of the future through fashion, sport and design. “If it didn’t exist, we should invent it”, is what a small hotel owner in Sicily recently said to us.

PATHWAYS

Freedom is participation

YOU MIGHT HAPPEN TO BE SMALL, AND YET SUCCEED IN BREAKING A BIG MONOPOLY IN TWO.

Many film stars—more than a thousand—had been unable to get their hands on the modest royalties they were due for the retransmission of a film or TV series.
And the same can be said for musicians with their songs.
We went to Parliament, in suit and tie, to ask that regulations be modified and that the embarrassing monopoly, that thought only about power and not about the artists, be abolished.
As well as to ask that actors be allowed to choose to whom they could entrust their earnings.
We have produced videos, organized press conferences and interviews, participated in parliamentary hearings, met with ministers and undersecretaries.
Today that monopoly no longer exists. The laws have changed and actors have a cooperative that belongs just to them; musicians have one too.
Today Europe also agrees with us.
It’s been a tough battle. We’ve even written a book about it.

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